Fewer than 3 in 10 graduates in science, technology, engineering, and mathematics are women. And barely 1 in 10 actual engineers are women. Early in a girl’s life, the toys marketed to her are usually things that don’t encourage her to enter those fields.
In a world where men largely outnumber women in science, technology, engineering and math…and girls lose interest in these subjects as early as age 8, GoldieBlox is determined to change the equation. Construction toys develop an early interest in these subjects, but for over a hundred years, they’ve been considered “boys toys”. By designing a construction toy from the female perspective, GoldieBlox is “disrupting the pink aisle” & inspiring the future generation of female engineers.
This company is teaching young girls that these fields of science can be fun – and apparently, epic by the looks of this super-genius 2-minute video. Watch & Learn!
If you like what GoldieBlox is doing to innovate for girls’ toys, you could Like them on Facebook. And if you want to see them win a chance at airing their commercial in the Super Bowl, make sure you go & vote here!
GoldieBlox spent three weeks building a magical machine of toys with a crew of future inventors, present day engineers, and imagination specialists. Among the leaders was Sabrina, a 7 year old who walked the film crew through the garage portion of “The Princess Machine” of GoldieBlox. Check out all of the behind-the-scenes magic of this epic video! http://bit.ly/HWNb4S — check out the toys that made this possible.
The inventor and CEO of GoldieBlox, Debbie Sterling, went to Stanford University to earn her engineering degree. Looking to make your own mark in the engineering world & STEM movement? Start here to see the list of the best schools for engineering!
Want more STEM? Check out our monthly STEM Spotlight!